01 / 05▶Play film
It Was Raining Glass
The story behind Michael Jordan’s arena-shaking dunk in Italy, told through unearthed game footage and firsthand interviews.
Motion Designer · Editor
JordanBrand
A suite of films built around legacy, competition, and the people who keep Jordan culture moving forward.
↓The assignment
Turn product history into living culture.
To launch the “Shattered Backboard” colorway, the team produced an original film on location in Milan—uncovering the story behind one of Michael Jordan’s first games overseas and the impact it left on Italian basketball. The work expanded into portraits, archive stories, and athlete-led campaigns across the Jordan world.
- Client
- Jordan Brand
- Agency
- 247 Laundry Service
- Roles
- Direction, camera, editorial, motion
- Format
- Campaign and social film
The response
Shattered Backboard · 2016
Named the most engaging brand post on Instagram by Ad Age.
The films · 05
Stories with
hang time.
01 / 05▶Play film
02 / 05▶Play film
Marco Materazzi
The Italian football icon reflects on his personal connection to Jordan and the competitive instinct behind it.
Motion Designer · Editor
03 / 05▶Play film
From the Vault
A close look at Tinker Hatfield’s Air Jordan VII Retro “Alternate,” filmed inside the Nike archives.
Director · Cinematographer · Editor
04 / 05▶Play film
Why I Succeed
Jimmy Butler brings his focus and edge to the Jordan Ultra.Fly campaign.
Finishing Editor
05 / 05↗Watch on Facebook
Young Bulls / Don C
Don C brings an ’80s flare to the top high-school basketball programs in Chicago.
Editor
