Selected work · 05Direction · Editorial · Social

MuscleMilk

Athletes training in a Muscle Milk campaign

Personal films about the daily work behind strength—from training partners to parents to runners after dark.

The series

Strength isn’t a finish line. It’s a practice.

A social film series for Muscle Milk’s #StrongerEveryday platform, finding momentum in honest, everyday stories. Partner workouts, motherhood, failure, and recovery become the raw material for portraits of progress that feel human before they feel branded.

Client
Muscle Milk
Platform
#StrongerEveryday
Roles
Director and editor
Format
Social film series

The idea

Everyday athletes

Progress is personal. Commitment is universal.

The films · 03

Earned
every day.

Training partners in a Muscle Milk film01 / 03Play film

New Year’s Day / Partner Workouts

Last year you got stronger every day. This year, we’ll do it together.

Director · Editor

GOFITJO training in the gym02 / 03Play film

Everyday Athlete / @GOFITJO

Being a mom and working out—neither are easy. Both are worth it.

Editor

Runner training at night03 / 03Play film

Everyday Athlete / @ADAMRUNSNYC

Failure isn’t an end—it’s an opportunity.

Editor

Everyday athlete training outdoors
Muscle Milk · Stronger Everyday
Next project · 06Los Angeles

Beyond the bid book

Have a project?

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Let’s talk

patrick@blankeye.tv+1 424 229 2011

Project film